Established in 1986, Amsys is the UK’s biggest service-only Apple Authorised Service Provider and the leading Apple Authorised Training Organisation in Europe.
The £20m+ turnover private-equity backed IT business approached us with a tough sell.
"Due to expansion, we want to divest of our Apple Training division and reinvest the proceeds elsewhere in the group. If it is to happen, it needs to be wrapped up start to finish in 90 days. You up for it?"
We love a challenge, so of course the answer was yes.
Upon instruction, we completed a full information memorandum and executive summary for the opportunity, including financial history, forecasts, cash flows and valuation projections.
We drafted a research brief and a target list of potential purchasers was explored and drawn up. The marketing process involved exposure to our existing trade and investment contacts alongside contacting potential relevant acquirers identified from our research.
Of the 442 potential purchaser targets we approached directly, alongside those who expressed an interest, having seen our marketing, we received 11 non-disclosure agreements. Four potential suitors were then invited to meet with the business.
This resulted in three indicative offers — two of which you could describe as trade buyers and the other from a private investor group.
Following a thorough and successful process we introduced from our contact base diversified IT Software company Influential Software. A time scale, deal and structure acceptable to all parties was soon soon negotiated and completed.
Timescale met. Target consideration met. Happy clients. Job done.
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